Wednesday, May 6, 2020

Book Review A Moment Comes - 1784 Words

Matthew Rizkallah A Moment Comes In story there are three main characters. Tariq is a young Muslim gentleman who dreams of going to Oxford so that he can receive a Western education like many other recent leaders of India. His family is preparing to move into Pakistan when the country splits for India. If he moves with them, he will most likely not be able to ever go to Oxford, just like his late daadaa (grandfather) wanted him to do. Tariq has been recommended by his teacher to assist an English cartographer by the name of Mr. Darnsley. Mr. Darnsley has been sent by the British government to help draw the borders between India and Pakistan. Anupreet is a young Sikh woman who is vulnerable to the violence that has increased between Sikhs and Muslims. She has just recently escaped a violent attack on her that left a cut across her face, and her parents are fearful because in spite of the scar on her cheek, her beauty attracts a lot of unwanted attention. Her father arranges to have Anupreet work as a maid to Mrs. Darnsley and her daughter as a way of keeping her safe. Margaret is a young British woman who has been shipped off to India to escape the backlash of a scandal created when she had an affair with an American soldier named Alec. Her actions have hurt the family s reputation and Mrs. Darnsley believes that if Margaret goes to India to help the Indian population, it can redeem her in the eyes of British society. She is originally very bitter of having to go to India.Show MoreRelatedLiterature Review : Karl Galinsky And Jack Weatherford1546 Words   |  7 Pages Literature Review: Karl Galinsky and Jack Weatherford By Niza Metoyer World History Richardson Abstract In this review I will analysis and deconstruct the works of Karl Galinsky and Jack Weatherford. The two works I will be looking at is â€Å"Augustus: Introduction to the Life of an Emperor† and â€Å"Genghis Khan and the Making of the Modern World.† This analysis will consist of a summary and deconstruction of each text as well as a comparison of the styles and structures of eachRead MoreRobert Warshow s The Immediate Experience1619 Words   |  7 Pages Experience both from the perspective of the artist, as well as the observer of the art. From the beginning of his life, it seems, Robert Warshow was a man destine to be a political-intellectual, immersed in both history and the tensions of the moment. (denby 2001, XV) Growing up in New York early in the twentieth century, and being the son of Adolph Warshow who at one point ran for congress on the socialist ticket, Robert gained early insight into the political strain of the time. A graduate ofRead MoreAnalysis Of The Book The 5th Wave By Rick Yancey1612 Words   |  7 Pages#2: Summary The book â€Å"The 5th Wave† by Rick Yancey is breathtaking and very suspenseful; the main character is Cassie Sullivan and major supporting characters are Sammy (Cassie’s brother), Evan (the person who saved her life), Ben Parish (her high school crush and is in Sam’s squad) and the antagonist Vosch. The initial mood is thoughtful because Cassie is thinking about the â€Å"Others†, as everyone calls the unseen aliens, attacking the world and what if she is the only human on Earth left, what willRead MoreMalala Yousafzai Essay1350 Words   |  6 PagesIn Malala Yousafzai’s book,I Am Malala, she reveals true moments that occurred in her life including tragic, life-changing events. In this excerpt with adjectives and adverbs intact, imagery is incredibly prevalent. As a reader emotions are stirred and anticipation is built as the words fly across the page. Malala poignantly details the struggles she endured in her stand for educational rights and as she was personally attacked by the Taliban. Incredibly, she survived the attack and became an evenRead MoreCoping with War: A Comparison Between Slaughterhouse Five and A Farewell to Arms1630 Words   |  7 PagesThis essay will evaluate how the main characters in both novels deal with their experiences in different ways. Slaughterhouse Five shows a thoughtful and compassionate analysis of Billys response to the cruelty of life and war. This cruelty comes from death, time, renewal, war, and the lack of compassion for human life, all large themes in the novel that try to solve the great mystery of death, once and for all. Billy allows himself to be ruled by chance and when his time travels first beginRead MoreEssay on Coping Mechanisms in Kurt Vonnegut’s Slaughterhouse-Five1679 Words   |  7 Pagesan accurate account of the Dresden bombing. There is no cause and effect in the book, not even a climax that is common to making it a good work of fiction. Vonnegut puts together the novel with small episodes and scatters them throughout the book without an actual timeline – the readers are traveling with Billy being spastic in time, living in the past, the present, and the future. It is, after all, not a history book but a science fiction novel. Vonnegut clarifies the logic of the novel’s style throughRead MoreJ. K. Rowling: The Incredible Impact of Harry Potter Essay979 Words   |  4 PagesJ. K. Rowling is the author of the best-selling Harry Potter series. As Bruno Bettelheim says, â€Å"If we hope to live not just moment to moment, but in true consciousness of our existence, then our greatest need and most difficult achievement is to find meaning in our lives† (Bettelheim 2). †when children are young, it is literature that carries such information best† (Bettelheim 4). In literary circles, mention of Rowling or her work is likely to raise some tempers. Critics find her work â€Å"antitheticalRead More Norman Mailer Essay1617 Words   |  7 Pagesbetter left unmentioned. When handed the list of book titles and authors to choose from, I immediately went for Norman Mailer. I had heard of him and some of his antics in the past and quickly decided he was the one. The author of over forty books and eleven published novels, Mailer is almost as well-known for his public activities and persona. His novel The Castle in the Forest which the sources review was his last. According to these sources the reviews are mixed. Which might be a good thing due toRead MoreI Know This Much Is True By Wally Lamb1079 Words   |  5 Pages Book Review: I Know This Much Is True by Wally Lamb. â€Å"Its not just a book it’s a life experience† These are the words of Oprah Winfrey as she heavily promoted Wally Lamb’s latest novel following his best seller; She’s Come Undone. Oprah, clearly an undeniable fan of Wally Lamb’s works trumpeted her review of She’s Come Undone to her audience in 1997. Now she has returned to promote ‘I Know This Much is True’ which no doubt will captivate her followers. Being a loyal Oprah fan myself, I haveRead MoreRadio Frequency Identification For The Cosmetics Industry1463 Words   |  6 PagesFrequency Identification is not a new idea—the British used a device that employs much of the same technology (the IFF transponder) during World War II to tell their planes from those of the Luftwaffe. (RFID 2005). This paper is a very brief review of literature about RFID and its pros and cons with respect to the cosmetics industry. Methodology I input the search term RFID into a journal database and got thousands of hits—that s too many to be useful, so I added a limiter: RFID cosmetics

Tuesday, May 5, 2020

Bacillus Badius free essay sample

Dr. Robert Suran May 1 2013 Microbiology Abstract Over a three week time span I was able to successfully identify an unknown microorganism by combining the results of several tests. The first test was the Gram stain test which showed the microorganism was Gram positive and rod shaped. Using an Unknown Identification Flowchart, I proceeded to inoculate a Starch plate. In week 2, I analyzed the Starch plate and was able to determine that the results for Starch Hydrolysis were negative due to the dark color. Next, I inoculated Simmons Citrate Agar slants. By week 3 I was able to analyze the Citrate Agar, which tested negative for citrate utilization. With each successive test, the list of possible identities was being lessened until I finally came to the conclusion that only one logical microorganism remained; Bacillus badius. Introduction In this experiment I am attempting to identify an unknown microorganism. It is important to identify an unknown microorganism for many reasons, such as, if doctors need to treat an infection they need to first identify the bacteria that is causing the infection in order to know how to kill it. We will write a custom essay sample on Bacillus Badius or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Unknown bacteria may also have clinical uses. For example, Penicillin, which is sometimes used to treat ear infections, is actually isolated from a fungus (Types of antibiotics). Microorganisms are classified based on many characteristics and different microorganisms may share several of these characteristics. Thus, making the possibility of identifying the microorganism, using a single test, none. Over a three week time span I was able to successfully identify the organism Bacillus badius by combining the results of several tests. For majority of the procedures I utilized the septic technique which consists of sanitary measures, such as, washing your hands. I used the Gram Stain test to determine the organisms’ morphology. I also, used the streak plate method for the Starch Hydrolysis Test. Materials and Methods The majority of the procedures for this experiment were performed as detailed for Lab 12, 13, and 14: Identification of an Unknown Microorganism as described in the s pring 2013 BIO 230 Laboratory Manual. Several procedures contributed to successfully determining the identification of the organism. With each successive result, the list of possible organisms lessened. This was done over a three week time span. The first procedure was the Gram stain. Gram staining is a simple test that has four steps: stain with crystal violet, treat with iodine, decolorize with ethanol, counter stain with safranin, and the results will either be positive (dark purple) or negative (pink). In order to do the procedure I heat fixed the unknown bacteria to a slide and positioned the slide in a staining tray. Next, I flooded the slide with crystal violet, letting it stand for 30 seconds and then rinsed it with water. Then, I flooded the smear with Gram’s iodine, letting that sit for 1 minute, before I rinsed it with water. Crystal violet is a basic dye that has a positive charge which attracts the negative charge of Gram’s iodine. The iodine is added and forms a complex with the crystal violet, thus improving the cells retention of the stain. Next, I flooded the slide with ethanol and I let it stand for 15-30 seconds, following with a water rinse. Ethanol dehydrates the peptidoglycan layer which shrinks it; making it impossible for the large crystal violet-iodine complex to penetrate through. Thus, making it trapped in the Gram positive bacteria. On the other hand, the thinner walls make it easier for the crystal violet-iodine complex to be washed out, resulting in the loss of color. Finally, the counter stain, safranin (red dye), is added to the sample by flooding it and letting it stand for 1 minute, staining it red. Finally, I rinsed both sides of the slide with water and blotted it dry with bibulous paper. Because the safranin is lighter than the crystal violet, it does not disturb the dark purple coloration in Gram positive cells. The decolorized Gram negative cells are stained pink. With the results from the Gram stain I was able to follow the â€Å"Unknown Identification Flowchart† to the next step, which was to prepare for the Starch Hydrolysis Test by inoculating a starch plate. Starch is a polysaccharide made up of glucose molecules. Some bacteria have an enzyme called amylase which breaks starch down into glucose subunits. The Starch Hydrolysis test is used to determine the production of amylase. Iodine, which is the mordant used in Gram staining, is used in this test to detect the presence of starch. In order to do the Starch Hydrolysis Test I first inoculated a starch plate by using aseptic technique. I streaked the middle of the starch plate with the bacteria into a single line. Then, I let it incubate overnight at 37 °C. In week 2, after I added several drops of Gram’s iodine to the starch plate it was ready to be analyzed for starch hydrolysis. The iodine complexes with starch to form a blue-black color in the culture. Clear halos surrounding colonies is the result of their ability to digest the starch due to the presence of amylase. With the results of the Starch Hydrolysis Test I preceded to the final test which is the Citrate Test. Using aseptic technique, I streaked the organism onto the surface of the Simmons’ citrate slant and let it incubate overnight at 37 °C. The Citrate Test determines if the organism is able to utilize citrate as its carbon and energy source. The medium contained citrate, ammonium salts, and bromothymol blue (pH indicator). Bromothymol blue is a deep blue color with a pH gt;7. 6. The production of alkaline waste products of citrate metabolism causes the medium to become royal blue which indicates a positive result. If the organism is unable to eat citrate, there will be no alkaline products and the agar will remain green. Results From the Gram stain I was able to determine that the organism was Gram positive and rod shaped. The Starch Hydrolysis test showed no color change to blue-black and no halo appeared. Therefore, the organism was negative for starch utilization. By observing the Simmons’ Citrate slant, which was a green color, I determined the organism tested negative for citrate utilization. With the results of these tests I was able to conclude that the only logical microorganism remaining was Bacillus badius. |Test Done |Description of |Results | | |results | | |Gram Stain |Bacilli rod |+ | |Starch Hydrolysis Dark color |- | | |No halo | | |Citrate |Green |- | | |(no color change) | | Discussion Bacillus badius is a Gram positive and rod shaped bacteria organism which is not able to hydrolyze starch, or utilize citrate as its carbon and energy source. The bacteria bacillus badius forms distinct colonies with rhizoid outgrowths. It has been isolated from dust, feces, marine sources, foods and antacids (Online Textbook of Bacteriology). Reference: Scientific Paper Examples of Student Papers. (n. d. ). George Mason University Classweb. Retrieved April 28, 2013, from http://classweb. gmu. edu/biologyresources/writingguide/Students. htm Types of antibiotics. (n. d. ). Retrieved  April  28, 2013, from http://www. biotopics. co. uk/g11/antibiotic_types. html Devenny, S (2013) Laboratory Manual for Microbiology, Delaware County Community College. Bacillus and related endospore-forming bacteria. Online Textbook of Bacteriology. Retrieved April 27, 2013, from http://textbookofbacteriology. net/Bacillus_6. html

Wednesday, April 22, 2020

The Essays Writing Examples Pitfall

The Essays Writing Examples Pitfall If you're new to writing argumentative essays, there are a couple of key factors which you can learn that could help you compose a superior argumentative essay. When you've built up all of the information regarding your essay, you're all set to wrap this up. In order to give an in-depth understanding about the argumentative essay, it is advisable to take a look at some of the greatest examples of argumentative essay. Without regard to the quantity or kind of research involved, argumentative essays must set a very clear thesis and follow sound reasoning. An excellent thesis statement will accomplish the exact same thing. After you have decided about the subject and the thesis you will write about, you've got to formulate a captivating title. Even the most well-known examples need context. There are broadly four kinds of essays. 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The increasing number of essay writing services is totally overwhelming. Hence, if you're not confident in your writing skills, look at asking us for assistance. The main reason is that some individuals have excellent writing skills while some don't. If you are able to write a suitable academic essay, it is going to aid you greatly in your studies since you will get much better grades and earn your teachers' respect. Thus, you don't need to fret about your private information whenever you order with us. Choose from popular topics that folks are passionate about. It's evident that most students find it challenging to submit absolutely free error sample essay for financial need scholarship since mostly they give plagiarized content only because they copy the precise information found on the web. Don't forget, you're want to support your primary idea with examples from the reading. Having us to fix any of the issues that you may face when coming up with scholarship essay topics will be recommended for you. An essay outline is a group of ideas and ideas pertinent to the subject issue. You're not give n a choice in regards to what sort of essay you will write. Samples are the tools which make the whole writing process simpler. You might also want to incorporate a quick discussion of more research that needs to be completed in light of your work. You'll give evidence from the passage together with from your expertise and experience. An argumentative essay example will reveal the should possess some important components which make it better in the practice of convincing. Another intriguing strategy to interact with your reader is to begin with a question. If you observe the particular example through, it's simpler for the reader to determine what you mean. The simplest approach to fix the form of an essay is to realize the writer's point of view. In case you were writing about a personal profile essay example about a celebrity, you must make the reader feel happy with the info you've provided. Before writing an essay, it might be worth making a plan because it will help t o structure the info and set the priorities. When it's really hard to compose an essay in 45 minutes, start with taking more time. So since you can see, the registration method is quite easy and understandable, so there aren't any conundrums or trick to do that correctly. The following advice will work as a guide for you. Essays Writing Examples - Dead or Alive? The same is true for top essay writers. The author uses words that are precise and increase the essay. He uses the classic five-paragraph essay format. On our website, you will come across competent essay writers who will assist you with your assignments whatever they may be. The Downside Risk of Essays Writing Examples There are over a dozen forms of essays, therefore it's easy to become confused. A profile essay is regarded to be the absolute most challenging essay to write, just with the appropriate resources and data, it turns into a walk in the park. You will need to understand how to compose an essay and the way to conduct an interview. You might also see interview essay. You can also see synthesis essay. Creative essays should have a topic. Essays Writing Examples Help! As the last paragraph is represents your final opportunity to create your case and, being such, should stick to an extremely rigid format. You've got to present arguments in support of a specific opinion. Don't forget to write about either side of the argument, if you are requested to do so in the essay question. Any superior task finishes with a wonderful conclusion and the very best examples of the argumentative essay will arrive in with a conclusion with an overview of all of the points together with a gist of the evidences provided. 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Biblical Theological Paper Topics in Acts

Biblical Theological Paper Topics in ActsThe biblical theological paper topics in Acts must be considered. This is because of the subject matter of the Scriptures, which we use for our preparation in our theological papers.We believe that these Scriptures are God's Word and therefore are the word of God. Therefore, it should be a part of your preparation in your theological paper in Acts. It is only God who can judge us. Therefore, it should be God's will to judge the whole world.We believe that we do not live in the time of the New Testament Scriptures and therefore, the bible does not provide us with much information in any particular area. Only God is the one who can judge. Therefore, it should be God's will to judge the whole world.The biblical topics of Acts are: Acts is the story of the disciples to the Lord. In Acts, we find many different circumstances and experiences. We have the sufferings of the disciples.These sufferings of the disciples were many. We have the persecution of the disciples, the death of Judas, the betrayal of Jesus, and even more.There is not one event in the Bible that describes what happened in Acts. Many events are mentioned but there is no clear description of every single event in Acts.In fact, one of the greatest challenges of being a scholar of the scripture is to come up with an account of every single event. Even if all the events are accurately reported, we are still left with an event.Therefore, we believe that the scriptures should be studied in the New Testament era only. They should not be studied in the Old Testament era.

Buying Custom the Writing Process 3rd Edition

Buying Custom the Writing Process 3rd Edition Teaching writing doesn't need to be hard. Ideas are excessively valuable and that's the reason why you need to remain alert and focused because you don't know when one comes to you! Lesson Summary Writing is among the key ways that we communicate with one another. Students will need to make a last copy of their work, in the right format. The One Thing to Do for Custom the Writing Process 3rd Edition You have to write freely and attempt to discover the best method to communicate your ideas. Have somebody else check your work. Write until you have said everything you wish to say about this issue. Susie's following step is to brainstorm some possible topics. Aside from offering somewhere to conserve all of your valuable eBooks, the eBook reader software even offer you a huge number of attributes to have the ability to boost your eBook reading experience in connection with the conventional paper books. You shouldn't use the eBook continuously for a whole lot of hours without rests. It'll be useful to truly have an excellent eBook reader to be in a position to truly have an excellent reading experience and superior superior eBook display. A fantastic eBook reader ought to be set up. Freewriting may not appear to fit your thinking procedure, but keep an open mind. You can imagine revising as looking at the huge picture. Give yourself a while to receive your own vision onto the webpage before other visions interject. Check out whether you are able to turn the page with some arrow keys or click a particular part of the display, aside from utilizing the mouse to handle everything. Our sentence combining exercises do emphasize getting the comma in the correct place and that type of thing, but they're really aimed toward expanding your capacity to compose complex sentences skillfully. Think about using indentation for each paragraph in addition to larger spacing between paragraphs. You may even adjust the brightness of screen dependent on the type of system you're using as there exists lot of the means to fix the brightness. Before starting the revising and editing stages, it is very important to set the ideal atmosphere! In order to make written material better, these processes can be separated into stages. The formatting needed for your paper will change based on the area of your topic. Having someone else look over your work makes it possible for you to see whether you're taken a reader's needs into consideration by means of your piece. The writing process is about taking a plan of action to create compelling content. Write your idea in the middle of the webpage and work outwards in all the different directions you may take your story. Don't forget, you've already concentrated on the content, so now you're just taking a look at the mechanics. Top Custom the Writing Process 3rd Edition Choices During revising, you ought to read your writing and consider the content. After identifying an excellent general subject, you, too, are all set to continue the approach. As you sometimes take the aid of specialist content writing services, why don't you attempt to enhance your capacity to create compelling content. The last stage in writing a paper demands a review of what you've written. Students often attempt to compose their papers by starting with the very first word and writing straight through the final word of the last paragraph. As a consequence, the student has better control over their thinking process when writing. Some students search for umbrella thoughts and attempt to cluster related ideas beneath them. STEPS IN THE WRITING PROCESS Most students never think about writing as an intricate process which demands many measures. All you have to do is consult with an expert customized essay writing service like ours that is guaranteed to submit all of your assigned work punctually. Once writers realize that inspiration, the next thing to do is to make an outline. During the time you are revising, you may have to come back to the prewriting step to come up with and expand your ideas. Perhaps the easiest way of assisting students to create ideas is by way of good old-fashioned dialogue.

A Guide to Studying the Advertisements Analysis Essay Sample

A Guide to Studying the Advertisements Analysis Essay SampleEvery student and college professor should be required to read the analysis essay sample before submitting it for his/her assignment. A lot of students and college professors do not make the time to really read the essay. It is one thing that will really benefit them in their teaching career.The advertisement analysis essay sample is written by Tom Dunkelman. This essay was designed to help colleges and students who are trying to evaluate advertisements. This is just a short sample that has very little instructions. In order to fully understand how the essay works, one should read the entire page.The essay sample has several sections. The first part is called the introduction. This section contains some questions that you should answer. After completing this part, you will be asked to write a summary of the part that you have just completed. This section also has a few final questions and answers that you should provide.The next section of the essay will look at the main body of the essay. This will contain more details about the topics that you covered in the introduction section. In this section, you will be able to evaluate the various parts of the essay. The part that you are graded on will include the information about the statement that you made.After completing this section, the essay will look at your paragraphs. In this section, you are required to put a paragraph break after each paragraph. You should place a paragraph break between each line. This will help you maintain your sentences.The last section of the essay will look at some additional information that you can provide in a supporting statement. This section will have some notes that you can use to help reinforce your statement. In addition, you should provide more information about your support statement.There are many things that you should learn from the advertisement analysis essay sample. These include how to organize your essay, how to make it more effective, how to develop good arguments, and how to cite sources. After completing this essay, you will be ready to start reviewing and grading papers.Remember that the essay that you will be reviewing can help you develop a better understanding of writing an essay. Students and college professors should always make time to read this sample, especially if it is for a college-level class.

Tuesday, April 14, 2020

Strategic Management The Commercial Airline Industry

Important micro influences of the commercial airline industry The PESTLE analysis tool is relevant for presenting influences for the airline industry. Political factors have had a major role in influencing growth. For example, many countries have considered a national commercial airline as part of the national pride, and this has translated to the government’s willingness to support such airlines to show a country’s competitiveness. Economic factors have also played a role in ensuring there is a growing business for the airline.Advertising We will write a custom coursework sample on Strategic Management: The Commercial Airline Industry specifically for you for only $16.05 $11/page Learn More More than 3 billion people who fly annually do so because their incomes or their companies’ incomes support air travel choices. On the other hand, growth in capital availability through the development of markets around the world has allowed inve stors and investment groups to participate in the building of the commercial airline industry. This has happened through the sale of private airlines to the public, allowing more companies to tap into the freely available capital from people’s savings (Basignani 2011). The third factor is the social, where people have come to change mindsets about flying. In the past, flying was a privileged activity for the well-endowed people in society. The division of commercial flying into different classes like the economy, business, and first class ensures that even the most cost-sensitive customer can afford a flight in most cases. Low-cost budget airlines have also eased the pressure of flying, and they have transformed it into a means of travel as ordinary as bus transport. Technological factors have also created a micro influence in the industry. For example, internet booking has made airlines friendlier and responsive to customer needs, which has promoted customer loyalty. Another technological trend is the use of social media for marketing, which has helped the management of commercial airlines to collect customer intelligence inexpensively for improvement of service delivery (Basignani 2011). Legal factors that have an influence on airlines’ operations include the bilateral agreements between countries, the immigration laws on the movement of labor, and the protection of business interests in different countries to allow commercial airlines to have more than one operation base for serving their customers. The developments are not very significant; they influence the opportunities and risks of the airline industry based on a collective scale (Basignani 2011). Lastly, environmental factors have also had a role in shaping the current industry. As consumers continue to increase their awareness of clean travel and the impact of waste on their quality of life, they are cutting back on unnecessary travel using unclean means. The number of conscious consume rs making such choices remains low, but the trend is notable and will be a considerable opinion maker for leading industry heads (Basignani 2011). Three factors of most interest to BA CEO daily According to a report by IATA, passengers remain the core thinking of the airline business, and the BA CEO will have to think of this often (Basignani 2011). Within the passenger segment, the CEO will be considering the business segment that is the most profitable for airlines. The CEO will be looking at the cost of business travel overall and seek to position the airline to match the trends in travel. Business travelers are affected by the overall cost of doing business in a particular region and prefer to fly business class for its convenience.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Airlines have to work in partnership with hotels and tour/travel companies to facilitate smooth transfe rs of business travels when checking in and checking out of a particular destination. Thus, the cost of the auxiliary service providers that collaborate with the airline will end up affecting the competitiveness of the airline’s business package. The CEO, in this case, will be interested in ongoing partnerships at providing value added services to passengers. For destinations with a glut of business hotel rooms, airlines have an opportunity for earning high rates of profitability as the overall cost of business travel reduce for their partnership deals as is the case in the Asia-Pacific region (Baker 2015). The second factor of most interest to the CEO of BA would be the strengths and weaknesses of the company about its market conditions. In the airline industry, the main actors are customers, suppliers, potential entrants and airline rivals. The use of the Porter’s five force analysis can help to reveal the exposure of BA’s business to market threats (Why airli nes make such 2014). These threats are then featured on the strength and weakness analysis to expose the choices that the CEO has to sustain the business. BA is part of the International Airlines Group (IAG). The airline’s strengths are in its operation of the modern Airbus A380 plane in its lucrative business traveler routes. A modern fleet allows customers to enjoy comfort and has been a significant determinant of the ‘SuperBrands’ award for British Airways (British Airways Plc. 2015). The major weakness for BA has been the cost of its services to passengers. The company faces threats of substitution from low-cost airlines that offer budget travel solutions across Europe. It faces the same threats on its Atlantic route where legacy airlines are increasing their focus on the route, which increases threats of existing rivalry. At the same time, there is a threat of new entrants into the routes that BA dominates, especially in Africa and Asia. These market forces are affecting the realization of the full benefits of BA’s strength factors, which are its customer care service, its modern fleet, and safety record (British Airways Plc. 2015). Nevertheless, BA is seeking to challenge all parts of the cost base to ensure that it remain competitive and profitable at all levels and can use its strengths to minimize weaknesses and withstand market threats (Wright 2015). The third factor worth daily considerations of the CEO is the staff welfare and turnover interests at BA. Over the last five years, the company has faced strikes and strike threats from sections of its workforce. The biggest claims for striking have been paying claims that do not go well with a turbulent airline industry reports and forecasts. The company faces a challenge of keeping costs down, and it must satisfy employee demands to ensure high-quality service delivery to its customers.Advertising We will write a custom coursework sample on Strategic Management: The Comm ercial Airline Industry specifically for you for only $16.05 $11/page Learn More The biggest challenge and weakness for the company have been the use of inferior terms of employment for recently employed staffs over the existing staff in the cabin-crew section (Topham 2014). Therefore, the CEO will have to look consistently at ways of cutting overall staff costs without leading to glaring differences in employee pay that lead to employee disappointment and poor demonstration of organizational loyalty. In summing up, the CEO will duly consider passenger numbers concerning their profitability, the strengths and weakness of the company and the way they unfold against competitive market forces. Lastly, the CEO will consider staff welfare as a market for service quality and overall airline competitiveness. Reference List ‘Why airlines make such meagre profits’, 2014, The Economist. Web. Baker, M. B. 2015, 2015 corporate travel index: As Asia/Pacific demand falls short of supply, business travel costs drop. Web. Basignani, G. 2011, ‘IATA vision 2050’, Report, International Air Transport Association, Singapore. British Airways Plc. 2015, Annual reports and accounts year ended 31 December 2014. Web. Topham, G. 2014, British Airways cabin crew ready to strike over pay claim. Web.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Wright, R. 2015, Airline margins widest since mid-1960s but rivalry casts shadow. Web. This coursework on Strategic Management: The Commercial Airline Industry was written and submitted by user Wyatt Gibson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.